Agricultural e-commerce - from choosing a product to delivery

Buyers may know a product's name or start with a crop, pest or machine model. To choose, they need the right specifications, pack size and delivery information. We build and develop stores that account for these relationships. We help manufacturers and distributors connect specialist catalogues with orders, logistics and back-office systems.

How we help

Crop protection products, seeds and machine parts need different data

Each product group has its own way of being described:

  • Crop protection product: active substance, formulation, registered uses, crops, target pests and the pre-harvest interval applicable to each use.
  • Seed: species, variety, category or certification class, seed treatment information and sales unit, such as a bag or seed unit.
  • Machine part: part number, compatible models, dimensions and links to alternatives where those data are available.

These form the basis for separate attribute sets, filters and navigation paths. Relationships matter too: information about a product's application must remain linked to the specific crop.

When expanding a catalogue, we establish where attributes come from and who keeps them current. We also define how corrections and new data reach the store so that manual changes survive the next import. Buyers can narrow the range using the specifications they need, and the team has clear rules for updating it.

Packaging affects offer comparisons and delivery costs

The price per litre or kilogram helps compare products, while the pack price determines the value of a particular purchase. A 5-litre canister and a 1-litre pack may have separate SKUs, prices, availability and logistics specifications.

We connect variant presentation with sales units and delivery rules based on basket weight and dimensions. We also agree how to handle mixed orders and pallet transport. Customers see how much they are ordering and which delivery methods are available for their basket; the service team can follow predefined rules.

Purchase-related information and documents

Specialist products require access to documentation and information appropriate to the product and how it is sold. Labels, safety data sheets and declarations should appear in the right place on the product page or in the order.

We translate requirements agreed with the client into store behaviour: the data collected, access to documents and the conditions for completing a purchase. Buyers can find the information they need before ordering, and the service team can access the data collected along the way.

Direct sales and the distribution network

A manufacturer's store, a gardening channel and a professional distributor's range can share a back office while keeping their own navigation and sales rules. A marketplace also introduces each partner's offer: its products, prices and sales locations.

We establish the collaboration model before designing accounts, price lists and ERP or CRM integrations. For additional markets, we account for local access to the range, payments and order handling. The platform can then direct buyers to the right offer and purchase location while partners retain control of their assortment.

Experience that supports our work

Stores for farmers and gardeners

We implemented different sales channels on a shared Magento instance, with separate frontends and navigation. The professional channel included searches by crop and active substance, plus a hierarchy of machine parts. The gardening store used applications, plant types and seasonality. The scope covered different pack sizes, weight and dimension rules, and parcel and pallet deliveries.

An agricultural manufacturer operating across several markets

We implemented Adobe Commerce and integrations with ERP, CRM and a loyalty system generating vouchers redeemable in the store. The ERP connection used the client's integration layer; we were responsible for the e-commerce side. Payment, promotion and order-handling configurations reflected each market's needs. We implemented marketplace solutions and platforms for field sales representatives.

A distributor marketplace

We built and launched an agricultural marketplace where sellers managed their assortment, prices and sales locations and had their own customers. Buyers could choose an offer based on availability, price, location or shipping costs.

How we start

Our first conversation covers products, data and order fulfilment: where information comes from, who updates it, how delivery is calculated and the role distributors play. For an existing store, we examine integration constraints and the service team's daily work. We then establish priorities, the scope of implementation or changes, and how the platform will be maintained.