Platform takeover and development
Work on the existing Magento 2 platform, technical maintenance and stabilisation of ongoing sales.
Products · Subscriptions · Events
Magento development for products, subscriptions and events
Development and stabilisation of a platform for recurring product deliveries and ticket sales, connected to QR code verification in a mobile app at events.
Magento 2
Custom frontend
Marketing automation
Project facts
- Client
- BeBio
- Industry
- Beauty
- Platform
- Magento 2
- Frontend
- Custom theme (Luma)
- Checkout
- React Checkout
- Integrations
- ERP · External partners · Mobile app · Marketing automation
- Sales
- Online store · Subscriptions · Tickets
About the project
Products, subscriptions and events in one store.
BeBio is Ewa Chodakowska’s e-commerce platform, offering cosmetics, healthy snacks, fitness accessories and access to events. Its varied offering requires different order workflows. Direct communication on social media can also bring many customers to the store in a short time. Our work covered frontend modernisation, Magento 2 development, platform stabilisation and ongoing support. The store supports product subscriptions with deliveries and ticket sales for events.
Scope of work
What VLCT was responsible for.
New visual design
Designing and implementing a new visual design for the store.
Store frontend
Implementing and developing a custom Luma-based theme adapted to BeBio’s broad offering.
Product subscriptions
Supporting recurring deliveries, delivery frequency selection, subscription changes and pauses.
Tickets and mobile app
Supporting tickets, PDF documents and the connection between Magento and the app used to scan QR codes at events.
Database and cache performance
Optimising the store and database with periodic traffic spikes in mind.
Marketing automation integrations
Using marketing automation tools to support sales and customer relationships.
Selected store features
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Product subscriptions
Orders with a set delivery frequency, with options to change products and pause subscriptions.
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One-off and recurring purchases
Combining both purchase models within the store.
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Loyalty programme
Purchase points, rewards and mechanisms encouraging repeat orders.
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Physical and digital products
A shared catalogue covering cosmetics, healthy food, fitness equipment and e-books.
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Event tickets and QR
Selling access to events.
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Campaigns and promotions
Supporting product campaigns, discounts and customer communication.
Selected solutions
Subscriptions, tickets and event admission.
From buying a ticket to scanning its QR code at an event
Ticket handling covered purchases in the store, PDF documents and QR code verification at events. A mobile app connected to Magento was used to scan tickets. This linked online sales with on-site participant handling. The store’s connection to the app also made ticket data available outside the sales website.
Subscription sales and loyalty programme
The store supports product subscriptions. Customers choose delivery frequency and can modify subscriptions, while the loyalty programme links repeat purchases to points and rewards. Both mechanisms are an important part of BeBio’s sales model and the context for platform development.
Store optimisation
Performance work covered the database and cache. Backend development accounted for situations where a large number of customers visit the store following a campaign or social media post.
Results
One platform. Multiple ways to buy.
BeBio has an evolving Magento 2 platform supporting a varied offering and several purchase models. Our work included stabilising operations, designing the store’s UX and UI, implementing ticket sales and integrating data with a customer communication tool.
Store interface