Publishing · Comics · Pre-orders

A store designed for comic readers and collectors

New UX, visual design and implementation of a publisher’s store - with navigation by series, characters and creators, plus upcoming releases and pre-orders.

Magento 2 Hyvä

Project facts

Client
Egmont
Industry
Publishing
Platform
Magento 2
Frontend
Hyvä Themes
Checkout
React Checkout
Integrations
ERP
Sales
B2C

About the project

Navigation that reflects how readers find comics.

Egmont’s store serves comic readers and collectors. For this audience, specific series, creators and characters matter. An important part of the project was designing an interface that met their expectations. We were responsible for UX, visual design, Hyvä frontend implementation and adapting the store to a publishing catalogue. Egmont retains its own presentation of the brand and offering.

Scope of work

What VLCT was responsible for.

UX and visual design

Designing the layout, navigation and product presentation around how customers buy comics.

Hyvä frontend

Implementing the Magento 2 store interface within the PWN group’s platform.

Catalogue structure

Connecting products to series, characters and creators and adapting filters to publishing data.

Product pages

Presenting edition, format, author, availability and related-title information.

Upcoming releases and offering data

Supporting pre-orders and supplying the catalogue with ERP data.

Customer account and service

Developing the customer account and features supporting store use and order fulfilment.

Selected store features

  • Series, characters and creators

    Several parallel ways to browse the offering, linked to product pages.

  • Publishing data

    Information including publication date, binding, page count, language, series and contributors.

  • Upcoming releases and pre-orders

    Presenting titles before release and allowing customers to order them in advance.

  • Reprints and availability

    Separately communicating titles returning to the offering and order-fulfilment information.

  • Reviews and wishlist

    Reader ratings and the ability to save products of interest.

  • Publishing promotions

    Displaying cover and selling prices, alongside promotions for selected titles.

Selected solutions

Series, creators and the publishing cycle.

Designing for readers who know the offering

A comic reader may look for the next volume in a particular series, work by a favourite artist or a story featuring a favourite character. We incorporated these needs into navigation and product-page design. Publishing information has two roles in the store: describing a publication and leading readers to related titles.

A catalogue that follows the publishing cycle

A publisher’s offering changes with new releases, editions selling out and reprints. The store distinguishes upcoming releases, pre-orders and current title availability. This data needs to remain consistent with product pages and the information used to fulfil orders.

Results

A dedicated store for readers and collectors.

Egmont received its own store design and a Hyvä frontend on Magento 2. Navigation by series, characters and creators reflects how readers find comics, while the catalogue supports upcoming releases, pre-orders and reprints. The project combined visual design with features needed for everyday publishing sales.

Store interface

Project gallery.

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