Agriculture · Multi-store · Logistics

Magento for a specialist agricultural range

A complete store implementation for farmers and fruit growers - with product selection by crop and active ingredient, a machinery parts catalogue and delivery rules for heavy goods.

Magento Multi-store ERP

Project facts

Client
Wialan
Industry
Agriculture
Platform
Magento
Integrations
ERP
Sales
B2C · B2B

About the project

Navigation built around industry-specific data.

Sklepfarmera.pl is a Wialan store serving professional customers looking for products for farms and orchards. Its catalogue includes crop protection products, fertilisers, seed and machinery parts. We delivered the complete store implementation directly for the client, on a Magento instance shared with Sklepogrodniczy.pl. Industry-specific attributes, precise navigation and orders with varying weights and dimensions were particularly important.

Scope of work

What VLCT was responsible for.

Magento implementation

Preparing the store and its configuration within Wialan’s multi-store architecture.

Frontend and industry-specific navigation

Implementing an interface and paths to products through crop, treatment type and application.

Product data and filters

Supporting treatment parameters, active ingredients and spare-parts hierarchies.

Delivery logic

Order weight and dimension rules accounting for heavy products, larger packs and pallet transport.

Professional purchasing process

Supporting the purchasing process for professional customers.

Selected store features

  • Selection by crop

    Paths from crop groups to a specific crop and the required treatment type.

  • Active ingredients

    A separate index linked to product lists.

  • Specialist filters

    Treatment type, mode of action, formulation, product form and other offering parameters.

  • Packaging and deliveries

    Presenting product variants and delivery methods based on order weight and dimensions.

  • Purchasing information

    Specifications, documentation and notices about professional use of selected products.

Selected solutions

Crops, active ingredients and different data models.

Search that speaks the industry’s language

Farmers and fruit growers may search by crop name, active ingredient or mode of action. The catalogue uses these parameters in navigation and filtering. An active-ingredient index provides an additional route to related treatments alongside the traditional category structure.

Different types of data in one catalogue

Crop protection products and other goods on the platform require different descriptions. Crop and formulation are important for a treatment, while machinery brand and assembly matter for a spare part. The implementation accounted for these differences in the offering structure. Ordering also includes weight- and dimension-based delivery rules and information required when purchasing selected professional products.

A distinct offering within a multi-store architecture

Sklepfarmera.pl retains its own frontend and industry-specific navigation while sharing the Magento backend with Sklepogrodniczy.pl. This supports different customer groups within Wialan’s architecture.

Results

A specialist offering. A shared Magento backend.

Wialan received a Magento agricultural store with navigation built around industry-specific product data. The catalogue brings together treatments, seed and other products, while ordering accounts for delivery requirements and selected professional goods. The store shares its backend with the gardening channel while retaining its own offering structure.

Store interface

Project gallery.

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