Adobe Commerce implementation and SEO
Preparing stores, catalogues, search and the purchasing journey, alongside technical search-engine optimisation.
European markets · Corporate integrations · Platform development
Adobe Commerce for sales across multiple markets
E-commerce implementation and development in Poland and other European countries - with ERP and CRM integrations, loyalty-system vouchers and extensive sales and customer communication features.
Adobe Commerce
ERP
Salesforce CRM
Loyalty integration
Project facts
- Client
- Syngenta
- Industry
- Agriculture
- Platform
- Adobe Commerce
- Integrations
- ERP · Salesforce CRM · Loyalty system · Logistics · Marketing automation
- Sales
- B2C · B2B
About the project
Local sales connected to corporate systems.
Syngenta was developing an online sales channel for agricultural products, including crop protection products and seed. The implementation needed to combine a convenient shopping journey with corporate systems and the sales rules of individual markets. We were responsible for implementing and developing Adobe Commerce stores, integrations on the e-commerce side and technical maintenance. The collaboration covered several European markets and continued adaptation of the platforms to changing client needs.
Scope of work
What VLCT was responsible for.
Market adaptation
Configuring local rules for sales, customer service and order handling across the implementations.
ERP integration
Implementing Adobe Commerce data exchange with the client’s integration layer for prices, availability and order handling.
CRM, loyalty and communication
Integrating Salesforce CRM and the loyalty system, redeeming vouchers generated by that system and connecting newsletter and marketing automation tools.
Sales and order handling
Promotions, bundles, payment and logistics integrations, delivery rules, order documents and RMA for returns and complaints.
Maintenance and development
Monitoring, security updates, support tickets and collaboration with the client’s teams on testing and subsequent platform changes.
Selected store features
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Search and filtering
Search and attribute filters helping customers narrow the offering to their needs.
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Promotions, coupons and campaigns
Discount rules, promotional codes and a campaign countdown.
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Bundles and recommendations
Selling product bundles and displaying recommended products.
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Loyalty vouchers
Redeeming vouchers generated by an external loyalty system in the store.
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Payments
Payment-method integrations including BLIK and PayPo, with support for deferred payments.
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Delivery and the free-shipping threshold
Logistics partner integrations and a message showing the amount remaining to qualify for free delivery.
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Product information and reviews
Product attachments and customer reviews.
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Back-in-stock notifications
Signing up for a notification when a product becomes available again.
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After-sales service
RMA for returns and complaints, plus invoices and PDF documents.
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Marketing and analytics
Newsletter, marketing automation, Google Merchant Center feeds and configuration of Google Analytics, Google Tag Manager and Facebook Pixel.
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Consent and form protection
Managing personal-data consents and protecting forms with CAPTCHA.
Selected solutions
ERP, CRM and loyalty across multiple markets.
ERP, CRM and loyalty-voucher integrations
The store used data and processes maintained outside Adobe Commerce. We connected it to ERP through the client’s integration layer, working with their teams and integrators. Our responsibility covered the e-commerce side: preparing order data, communicating with the integration and handling back-office responses. Separate CRM and loyalty-system connections linked purchases to customer information and brand programmes. The loyalty system generated vouchers that customers could redeem in the store. Adobe Commerce handled redemption during ordering.
Local sales rules across multiple markets
Expansion into further markets involved differences in functionality. Store configuration accounted for local requirements for access to the offering, order handling and payment methods. Adobe Commerce provided the technological foundation, while we adapted functionality to each market’s needs in collaboration with the client’s teams.
Purchasing agricultural products
Selling agricultural products requires attention to product parameters, delivery rules and information required at purchase. Work covered catalogue filtering, product documentation, logistics rules and messages and declarations during ordering. Loyalty vouchers, product bundles and promotional mechanisms complemented this process with features used in the brand’s sales activities. Subsequent implementation stages also included deferred payments, marketing automation, back-in-stock notifications and RMA.
Results
Multiple markets. Connected sales and service.
The Adobe Commerce implementations supported direct sales across several markets and connected to ERP, CRM and loyalty systems. Customers could redeem vouchers, buy bundles and use local payment methods. Later stages added marketing communication, reviews, availability notifications and after-sales service. VLCT’s scope covered sales functionality, e-commerce-side integrations and technical maintenance.
Store interface