Hyvä frontend
Implementing a Magento 2 interface tailored to the brand’s visual identity.
Fashion · Ready-to-wear · Collections
Hyvä for a fashion brand’s store and collections
A ready-to-wear store and a showcase for Bridal collections and evening dresses in one website - with an interface shaped around photography, video and the brand’s identity.
Magento 2
Hyvä
Project facts
- Client
- Viola Piekut
- Industry
- Fashion
- Platform
- Magento 2
- Frontend
- Hyvä Themes
- Checkout
- React Checkout
- Integrations
- ERP · Courier system · Marketing system
- Sales
- Online store · Brand stores
About the project
Shopping and collections in one website.
Viola Piekut needed a website combining ready-to-wear sales with a showcase for the designer’s collections. A customer choosing a product to buy and someone exploring bridal or evening designs follow different paths. We were responsible for implementing the Magento 2 store and Hyvä frontend, presenting the offering and improving how multimedia loads. Preserving the quality of brand imagery while keeping the interface responsive was essential.
Scope of work
What VLCT was responsible for.
Visual design and user experience
Designing the website and transitions between shopping and the Bridal and Evening collections.
Ready-to-wear store
Presenting categories, size variants and information that helps customers choose ready-to-wear clothing.
Collection catalogues
Implementing collection pages and individual designs outside the standard cart journey.
Images and video
Optimising multimedia delivery and loading, including the main images visible on arrival.
Technical backend
Developing Magento and the cache configuration supporting the website.
Selected website features
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Two customer journeys
Buying directly in the store or exploring bridal and evening collections.
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Collections and designs
Browsing garments within the designer’s cohesive collections.
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Brand imagery
Photography and video presenting each collection’s character.
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Vouchers and wishlist
Additional ways to use the store’s offering.
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Integrations
Integrations with external payment and courier systems supporting efficient store and order management.
Selected solutions
Shopping journeys, collections and multimedia.
Shopping and collections in one information architecture
The ready-to-wear section leads from a category to a product, size selection and the cart. Bridal and Evening collections introduce the designer’s lines and individual garments. Separating these journeys allows both offerings to coexist within one website, with a clear path to contacting the brand and atelier.
Large photographs with loading time in mind
Photography is a key way to communicate a garment’s cut, fabric and character. Frontend work covered how images load: the first photograph needs a different priority from content further down the page. Resource optimisation accounted for this difference while preserving presentation quality.
A frontend tailored to the brand’s content
Hyvä provides the foundation for an interface centred on products and collections. The layout organises photographs, garment information and available customer actions. In the store it leads to a purchase; in the collections section it introduces the offering and leads to contact.
Results
One brand. Two customer journeys.
Viola Piekut received a website combining e-commerce and a brand collection catalogue on Magento 2 with Hyvä. Ready-to-wear, bridal and evening designs have separate presentation journeys within one website. Alongside design, interface implementation and Magento backend development, the collaboration also includes support for marketing activities and ongoing technical maintenance.
Store interface